Improving career opportunities and personal growth are main reasons in India for learning a new languageĬlose to 40% of respondents stated that they were currently studying a new language. It is interesting to note that English, Spanish, French, German and Japanese are the most popular languages on Duolingo globally. In fact, according to a survey conducted by Duolingo, over 56% respondents said that they were influenced to learn a new language by pop culture trendsetters including movies, OTT shows and web series.Įnglish, Hindi, French and Spanish are the other top languages that Indians are currently learning on the Duolingo app. This rise can be attributed in-part to the release of popular TV series Squid Games in 2021.Īs India tunes into more Korean entertainment and listens to more K-pop, language study has been reframed as something that complements and supports interests and other activities-not just something required in a classroom. Korean has climbed up the ladder of most popular languages becoming the fastest growing language in India and has comfortably established itself as the 5 th most popular language in the country. Influenced by pop culture, Indian millennials and Gen-Z – especially between the age groups of 17 to 25 – are responsible for the rise of Korean learning in India. Korean leads the language learning growth curve in India Key Insights from the Duolingo Language Report 2021 (India): As Indians increasingly move to virtual learning platforms that are fun and effective, we look forward to further tailoring courses for the Indian learner and meeting their language learning needs.” Taking a deeper dive into the impact of culture on language learning, Duolingo also conducted additional research in India in association with an international data and analytics group.Ĭommenting on the 2021 edition of the Duolingo Language Report, Country Marketing Manager in India, Karandeep Singh Kapany said, “With a young India wanting to stay connected to local and global culture we have witnessed most traction on Duolingo from the 17 to 25 age bracket, across languages. Unveiling language learning patterns, attitudes and perceptions in India, Duolingo – the world’s most popular language learning app – today released the 2021 Duolingo Language Report in the country.
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